E-Newsletter Design Services

Email newsletters ( "e-newsletters") can be highly beneficial to your business. Not only can they help you distribute information to a wide audience at very little cost; they can help you revive an old customer base and increase overall sales for your business. TEQ Media can provide graphic HTML e-newsletter development and make your email communications stand out.

What are the benefits of HTML e-newsletters?

  • Increase the effectiveness of your marketing
  • Strengthen existing customer relations
  • Target new customer prospects
  • Offer coupons and incentives
  • Create an open line of communication with your customers
  • Present yourself as an industry expert
  • Drive traffic to your web site
  • Eliminate print, mail house and postage costs
  • Measure the effectiveness of your marketing efforts
  • Keep in touch and BUILD stronger relationships with your group/list

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We provide the following with our e-newsletter design services:

  • Custom Designed Email Newsletters
    Leave a lasting impression with a custom newsletter templates that reflect your company's unique style and brand. This is important because a consistent image, even in HTML email shows you are serious about your business.
     
  • Personalization
    Personalize mass messages/mailings with individual name(s).
     
  • Email List Building
    We provide you with a customizable "Join our mailing list" signup tag for your web site.
     
  • Import/Export
    Easily import your existing permission-based email lists. View and export of all your email lists.
     
  • Customizable Signup Form
    Set up interest categories and collect demographic information from your subscribers. Easily customize the look & feel of the form to meet your unique requirements.
     
  • Subscriber Management
    Every email includes a one-click Unsubscribe link assuring your subscribers that you have used a legitimate permission-based system.
     
  • Forward to a Friend
    Watch your email list grow as your customers and visitors send your promotions, newsletters event invitations or coupons to their friends and associates.
     
  • Store Buttons and Links
    Ads and links in your message let your subscribers purchase directly from your email in one click.
     
  • And More!

 

In addition to the noted features above, here are some Frequently Asked Questions about our e-newsletter design services:

  • Q: Why should I use TEQ Media when I can do it myself with services like ConstantContact?
    A: Good and very common question. Many of our clients started out using services like ConstantContact until they run into coding difficulties, text and image placement issues and graphic design needs. Creating a professional e-newsletter requires good knowledge of HTML programming and graphic design experience to make your newsletter stand out from the rest and look professional.
     
    Another common reason businesses and professionals use us is because they don't have the time to create and manage the e- newsletters themselves. Creating, sending and managing e-newsletters can be a daunting and time-consuming task more than people realize. We pay attention to detail and manage everything for you. That's the payoff.

  • Q: What software or services do you use to send electronic newsletters? What are my options?
    A: We offer two primary options: 1) E-Newsletter software that we install on your existing website server, or 2) We can work with email services like ConstantContact. Please see our E-Newsletter Services & Rates Sheet for more information.

  • Q: I prefer to use services like ConstantContact or similar for specific reasons. Do you work with other services?
    A: YES!
    Some of our existing clients use services like ConstantContact and we just help them with the coding and design of their e-newsletters. Sometimes our clients prefer this because they already use the service and are familiar with how it works. We support other email services like ConstantContact and can work with you to leverage these services more.

  • Q: Do you provide content for newsletters? What about proofreading and correction?
    A: Our consultants can assist you with content ideas, but we ask our clients to provide the basic text content and images if necessary for their e-newsletters. We do provide professional copy writing services if you prefer us write, proofread and correct text content. Contact us for more information.

  • Q: How do I work with TEQ Media to create and send e-newsletters?
    A: We first start by designing a custom e-newsletter template that matches the look & feel of your existing website, print media and/or overall brand image. This is done in the very beginning and is only done once unless you prefer to change the design template. The template is designed to accommodate the type and amount of content that will be used in the e-newsletter. After the template is created, the template is used for all future mailings.

    As far as content, the most common method is that our clients send us the basic text content and photos in an email or Word document, and then we place the content in the custom template and do the necessary formatting and professional HTML programming to make it look properly.

  • Q: In relation to the question above, can you just create the template and let me place the content?
    A: Yes. But more often than not, we often see clients run into coding and graphic/text placement issues and needs, and they end up using our services altogether to avoid this. If you are knowledgeable in HTML programming, you can certainly manage and send the content yourself and use us to design your e-newsletter template. We do not provide HTML programming training.

  • Q: I have existing contact list(s) in my email program or other location. Can you import contacts from those sources into my e-newsletter database?
    A: Yes! We can assist you in extracting your existing contacts from a source you own to use in your e-newsletter database. We do ask that you ask your contacts permission to be placed on the list if you do not have it.

  • Q: Do you sell email lists?
    A: No. We adhere to strict email policy guidelines and will not sell lists. It is our clients job to provide a list, or we will help them attract new subscribers through email marketing consulting.

  • I don't want to be accused of being a spammer, but want to send e-newsletters to my existing contact database. What should I do?
    A: If you have contacts in an existing address book that you own, and do not have a newsletter database, we will always tell you to get permission from your contacts before adding them to your e-newsletter list. If you own the source of the list, we can assist you in creating an initial email message notifying your contacts that they can subscribe to your list with instructions on how to do so. Another option, although we prefer not do it, is add your contacts to the e-newsletter list, then send an email notifying them that they have been subscribed to your list with a clear option to unsubscribe if they do not wish to receive your newsletter.

    We will always place unsubscribe options in at the bottom of e-mail newsletters, as you can and will be accused of spamming if you do not provide an easy way to opt-out of your list. TEQ Media will not be responsible for any lawsuits resulting to sending unsolicited email to provided list(s).

  • Q: What are the costs of your e-newsletter design services?
    A: Please see our e-newsletter service rates sheet (PDF) by clicking here.

Have more questions? Contact us today for more information on how our e-newsletter services can work for you and get started now!

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